Dr. A. Mark Fendrick

Dr. A. Mark Fendrick

Director | V-BID Center at the University of Michigan

A. Mark Fendrick, MD conceptualized and coined the term Value-Based Insurance Design (V-BID) and currently directs the V-BID Center at the University of Michigan, where he is a Professor of Internal Medicine in the School of Medicine and a Professor of Health Management and Policy in the School of Public Health at the University of Michigan. He serves on the Medicare Coverage Advisory Committee and has been invited to present testimony before the U.S. Senate Committee on Health, Education, Labor and Pensions, the U.S. House of Representatives Ways and Means Subcommittee on Health, and the U.S. Senate Committee on Armed Services Subcommittee on Personnel.

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