Are you more concerned about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Do you think global warming is a serious threat to your health? Get the facts and discover: How risky is it, really?
When our fears do not match the facts, we can make choices that create additional risks. Understanding how we perceive risk is the first step toward making wiser and healthier choices. International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones.